" Corporate Purpose can be defined as the main objective(s) that is (are) being pursued by a commercial organization which is typically listed in its articles of incorporation or memorandum of association. In short, it’s the very reason for having incorporated. "
However, determining “Diversity” in a workplace is not as simple as it might sound. This is mainly because diversity in itself is a broad term that incorporates all of the elements that make individuals unique from one another. However, most of us subconsciously take only a few social categories such as gender, race, age, etc. into account while defining Diversity.
It should rather be precise descriptions of what problems they are solving, for whom, how, when, and why they are best suited to do that.
A defined and authentic purpose makes it easy for the public to spot any deviation from it- by spotting “purpose-negative” strategies. For example, if a cosmetic company claims to provide only natural products to their customers, they can’t have any chemicals mixed in their products.
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