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Communication &
Media Technology

Making your story heard in a digital world that’s noisier than ever.

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Four common challenges that a communication services enterprise faces are-

  • Constant connectivity and Infinite bandwidth
  • A fresh look to customers’ needs
  • Converging & remixing entertainment experiences
  • Shift to next-gen networking

However, the communications industry has evolved from the basic phone and Internet service industry to high-tech and constantly evolving into a more mobile, wearable and automated environment.

How Does Digital Solutions Help?

Our digital solutions help you navigate through these disruptions, and help you with the following aspects:

  • Fresh perspective on customers’ needs
  • Converging & remixing entertainment experiences
  • Repositioning to monetize advanced wireless networks
  • Predictive maintenance to improve network reliability

The communications industry has evolved from the basic phone and Internet service industry to high-tech and constantly evolving into a more mobile, wearable and automated environment.

Achieve your Digital Goals with MakeMaya

The communication industry uses various applications of AI and machine learning. Enhancing customer experience using customer service chatbots to predictive maintenance to improve network reliability- these are some of the Popular AI applications among the leading telecom providers.

  • Experience-led open platform mode
  • Speech & voice recognition through AI & ML
  • Data-driven insights
  • Self Organizing Network (SON)
  • VoD (Video on Demand)
  • Contextual media
  • Video intelligence

Competition in the media is intensifying. With production studios & OTT platforms brainstorming & pouring-in the money, it has become a tug-of-war.

Other Use Cases

Smart Recommendation Engines

Content recommendations are shifting from simpler systems to an entire AI-driven personalized content experience. TikTok & Netflix are already venturing into AI-based interactive & smart content.

Hyper-Targeted Advertising

ML-based personalization of movie trailers and delivering them to the targeted audience on platforms they frequently use is already under test by leading streaming platforms & film studios.

Real-Time Predictive Modeling

Predicting consumers’ next step based on past activity isn’t a good idea in the constantly evolving media & entertainment sector. Real-time prediction based on current trends & behaviors from all data sources is key.

Makemaya - IT Services | Business Consultancy | Digital Transformation

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Find out more about how we can help your organization navigate its next. Let us know your areas of interest so that we can serve you better.

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